About The Project

FRAME helps translate sustainability policy into real-world behavioural change across Europe’s food systems.

What FRAME is

FRAME is a 36-month Erasmus+ project designed to translate sustainability goals into real behavioural change across Europe’s food systems.

Rather than introducing new policies, FRAME focuses on strengthening the implementation of existing sustainability strategies by embedding behavioural insights into real decision-making environments.

By addressing how food-related decisions are shaped in practice, FRAME supports the transition from policy ambition to everyday action.

The challenge FRAME addresses

Across Europe, sustainability policies are increasingly in place, yet their impact often falls short in everyday food decisions.

The gap lies not in ambition, but in how choices are shaped in real-world contexts.

Food waste remains systemic
Food waste persists not due to lack of awareness, but because daily food environments still encourage over-purchasing, over-preparation, and disposal.
Environmental impact is embedded
The environmental footprint of food is shaped by how options are presented, promoted, and made accessible in everyday settings.
Unsustainable choices are normalised
Many unsustainable food behaviours are not deliberate — they are the result of habitual patterns reinforced by surrounding systems.
Policy and practice remain disconnected
Existing sustainability strategies often fail to translate into action because they do not engage with how decisions are made in practice.

Where FRAME intervenes

FRAME focuses on the decision environments that shape everyday food-related choices — where policy intent meets real-world practice.

Decision environments

Retail, catering, education and policy settings where choices are made.

Behavioural mechanisms

Defaults, framing, accessibility and social norms embedded in systems.

Implementation

How FRAME works in practice

A practical sequence for translating behavioural insight into real-world changes in food choice environments.

  • 01

    Step 01

    Diagnose the choice environment

    Identify decision points, frictions and default pathways that shape everyday food choices.

  • 02

    Step 02

    Design and test interventions

    Prototype small, context-fit changes and test them in real settings with measurable indicators.

  • 03

    Step 03

    Document conditions and enable scale-up

    Capture what worked, for whom, and under which constraints—so others can replicate and adapt.

Where FRAME creates change

FRAME operates across the environments where everyday food decisions take shape.

01.
Retail & Food Environments
Supporting supermarkets, canteens and food services to shape healthier and more sustainable choices.
02.
Public Policy
Helping policymakers embed behavioural insight into implementation, not just strategy.
03.
Education & Training
Equipping educators and organisations with tools to foster sustainable habits.
04.
Communities & Networks
Working with civil society to enable local behavioural change initiatives.

Deliverables

What FRAME will deliver

FRAME produces practical outputs that help organisations translate sustainability goals into real-world decisions.

  • 12 Nudging strategies

    Evidence-based behavioural interventions designed for real-world food decision environments.

  • 12 Policy briefs

    Actionable guidance translating tested interventions into policy-relevant recommendations.

  • Competence Framework

    A structured framework defining the skills required to apply behavioural approaches in food systems.

  • MOOC and learning pathway

    A practical online course and structured training pathway supporting capacity building across sectors.

  • Virtual Learning Lab and National Hubs

    Collaborative structures enabling testing, experimentation and cross-sector exchange across Europe.

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